P5

FEEDBACK:



EVALUATION:

Overall I am pleased with my pitch/presentation, although there were some issues. I think I did a good job of speaking about my idea, however there were some parts where I fumbled my words slightly, so next time I would make some small cards with key words to remind myself of the next topic to talk about. I thought the content of the presentation itself was relevant and concise, getting straight to the point without the producers having to do a great deal of reading, instead relying on key-words and bullet points to simply highlight what I was talking about. One of the positive things about my presentation is the use of visuals, such as artwork which inspired/has a similar tone to the idea, or my test footage, which gives an idea of the tone for the film. I made sure to include all the essentials that the producer could need to know, such as the ideal cast, production schedule, release date, target audience, and the budget, including ideas for where to find funding for the film.

Based on the feedback received I realised that the idea itself had some issues. The main issue was that it was in a genre (fantasy) that generally underperforms at the box-office when not part of an ongoing franchise, and on top of this since I had a female lead, they believed the film would earn less money as it doesn't appeal to a wide target audience, but rather a more niche audience, which isn't suited to the large budget the film requires. To improve my idea based on this feedback, I will need to conduct some research on ways to improve the film with regards to the female lead and the fantasy genre. For example, I could take inspiration from Wonder Woman and Captain Marvel, two of the most successful female-led Hollywood films of recent years, and make my protagonist more action-orientated, following in the footsteps of these other strong female leads. Another change I could make to my idea, with regards to the genre, is to take inspiration from Harry Potter or Lord of the Rings, two of the most successful fantasy film series' of all time. This inspiration could take the form of the production process, such as working with largely practical effects and real locations like LotR. Alternatively, I could try to appeal to the audience of Harry Potter by giving the film a more mystical, magical element. One of the biggest appeals of these series' is that they are adaptations of existing source material, in this case books, so maybe it would be beneficial to the film's box office performance to release some other form of media beforehand to build an established audience, such as a book or graphic novel in the form of a short prequel story to the film. Alternatively, the budget of my film could be lowered in order to better match the low demand for a female-led film of this genre. Ultimately, my main takeaway from this piece of feedback is that I need to take inspiration from the few other successful fantasy and female-led films in order to help my film achieve it's goal.

I believe my pitch met the expectations of the producers, being that the film was set to largely be filmed in the UK and have a mainly British cast and crew. One issue may be that my film is largely inspired by Polish and Slavic mythology, which I chose because British mythology has already been explored in many films, however this may have made it harder to make my film seem like an independent UK production. I do believe that my idea of basing it on a mythology which hasn't been explored as much as it's Egyptian, Greek and British counterparts is something that would help the film in the box office, I also understand the feedback that there isn't a high demand for it in UK cinema at the moment. I made a point of highlighting the unique selling points of this film, those being that there aren't many other films in this genre and that it explores themes which haven't been heavily used in cinema up to now. The producers believed however that this instead alienated the audience and meant there is less of a demand for this type of film, which in hindsight I can understand where they're coming from. For a film like this, which there isn't a high demand for, to have such a huge budget is a big risk for a production company that is unlikely to pay off. Because of this I will need to make changes to the film in order to help it fit the current demands of the cinematic world, such as hiring a new, up-and-coming director, or giving it a more relevant political or philosophical message.

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